45 ChatGPT Prompts for SEO
SEO requires technical knowledge, content strategy, and consistent execution. These prompts handle every aspect from keyword research to technical audits to link building outreach. Designed for SEO professionals and content creators who want AI as an acceleration tool while maintaining strategic thinking.
Keyword Research
Generate a keyword research plan for a [business type] in [industry]. Identify: 10 high-volume head terms, 20 medium body terms, and 30 long-tail keywords. For each: search intent, competition level, and content type needed to rank.
Tip: Long-tail keywords with transactional intent often drive more revenue than high-volume informational ones.
Create a keyword map for a [business type] with [X] pages. For each: primary keyword, 3-5 secondary keywords, and 5-10 semantic keywords. Ensure no cannibalization. Format as table.
Tip: Keyword mapping prevents cannibalization where multiple pages compete for the same keyword.
Analyze the keyword [keyword] and identify the complete topic cluster. List: subtopics, question-based keywords, comparison keywords, and modifier keywords. Organize as a mind map.
Tip: Covering the complete topic cluster establishes topical authority, Google's biggest ranking signal.
I rank on page 2 for [keyword]. Analyze what top 3 results do better and create a page-1 plan. Cover: content improvements, on-page gaps, internal linking, backlink targets, and freshness updates.
Tip: Page 2 to page 1 jumps are often about content quality and backlinks, not just on-page tweaks.
Generate 20 'People Also Ask' questions related to [topic] good for FAQ sections or blog posts. For each: volume bracket, whether to answer on existing page or create new content, and answer outline.
Tip: Answering PAA questions increases your chances of appearing in Google's PAA box.
Identify 15 zero-volume or emerging keywords in [industry] likely to become high-volume in 6-12 months. Look at: new tech terms, trend language, regulatory changes, and cultural shifts.
Tip: Ranking for emerging keywords before they become competitive is the highest-leverage SEO strategy.
Create a competitor keyword gap analysis. My site covers [topics]. Competitors: [sites]. Identify: keywords they rank for that we don't, missing content types, and differentiation opportunities. Prioritize by impact.
Tip: Focus on gaps where you have a genuine advantage, not every competitor keyword.
Build a seasonal keyword calendar for a [business type] for the full year. Map: seasonal trends, holiday keywords, event keywords, and cyclical patterns. When to publish and content type needed.
Tip: Publish seasonal content 2-3 months before peak search period.
On-Page Optimization
Write SEO meta titles and descriptions for 10 pages: [list with primary keywords]. Titles under 60 characters with keyword and hook. Descriptions 150-160 characters with keyword, value proposition, and CTA.
Tip: Meta descriptions don't directly impact rankings but significantly impact click-through rate, which does.
Optimize this blog post for [keyword]. Content: [paste]. Provide recommendations for: title tag, H1-H3 structure, keyword placement, internal links (suggest 3-5), image alt text, and schema markup.
Tip: Natural keyword placement in headings and first 100 words matters more than overall density.
Create an internal linking strategy for a [business type] website. Given pages: [list], suggest: which link to each other, anchor text for each, and priority order. Goal: pass authority to [target pages].
Tip: Internal links with descriptive anchor text are one of the most underused and easiest SEO tactics.
Write 10 optimized H2/H3 headings for an article about [topic] targeting [keyword]. Each: relevant keyword variation, accurate section description, question format where appropriate (for featured snippets), logical flow.
Tip: Question-format headings are more likely to earn featured snippets.
Generate schema markup (JSON-LD) for a [page type: FAQ, How-to, Product, Local Business, Article]. Complete code with placeholders. Explain required vs recommended properties.
Tip: Schema doesn't guarantee rich results but is a prerequisite. Implement required properties first.
Audit this page for SEO. Content: [paste]. Score each 1-10: keyword optimization, depth, heading structure, readability, internal links, multimedia, and E-E-A-T signals. Specific improvements for scores below 7.
Tip: E-E-A-T is increasingly critical. Add author bios, cite sources, share first-hand experience.
Write alt text for 10 images on a [topic] page. For each image I describe, write alt text that: accurately describes, incorporates keyword naturally when relevant, stays under 125 characters, and helps screen reader users.
Tip: Alt text serves accessibility first and SEO second. Write for visually impaired readers.
Optimize URL structure for a [business type] website. Current URLs: [list]. Suggest: cleaner slugs, logical hierarchy, needed redirects, and scalable URL patterns for blog posts, products, and location pages.
Tip: Short, descriptive URLs with keywords perform better. Keep slugs under 5 words.
Link Building
Create a link building strategy for a [business type] targeting [keywords]. Include: 10 tactics ranked by difficulty and impact, 5 linkable asset types, outreach templates per tactic, and 6-month targets.
Tip: The best strategies create genuinely valuable content people want to reference.
Write 5 guest post outreach email templates for [industry]. Each: personalized (with placeholders), pitching a unique angle, demonstrating expertise, under 150 words. Include follow-up for each.
Tip: Outreach under 150 words with a specific pitch get 2-3x more responses.
Suggest 10 linkable content assets a [business type] could create. For each: content type, why publishers would link, effort level, outreach targets, and example concept.
Tip: Original data, tools, and comprehensive resources earn the most natural backlinks.
Create a broken link building campaign plan for [industry]. Describe: finding broken links, creating replacement content, outreach templates, and scaling the process. Include tools.
Tip: Broken link building works because you solve a problem for the webmaster.
Write a digital PR pitch for a [business type] to earn news/industry publication links. Include: story angle, why it's newsworthy now, 3 data points, press release outline, and 10 publication types to pitch.
Tip: Tie your pitch to a current trend. Journalists need a timely hook.
Develop a resource page link building strategy. Identify 10 resource page types in [industry]. For each: page type, fitting content, and outreach approach. Write a template email.
Tip: Resource page links are among the easiest to earn because the page exists to link to helpful resources.
Create HARO response templates for a [business type]. Write 5 templates for common query types. Each: establish credibility first, provide a quotable answer, include a data point, under 200 words.
Tip: HARO responses with specific examples are far more likely to be selected.
Design content partnership strategies for link building through co-created content. 5 formats: co-authored research, joint webinars, collaborative tools, expert roundups, and benchmarks. Process and link generation for each.
Tip: Content partnerships generate links from both audiences sustainably.
Technical SEO
Create a technical SEO audit checklist for a [platform] website. 30 items across: crawlability, site speed, mobile, structured data, security, and Core Web Vitals. For each: what to check, ideal state, common issues, fix.
Tip: Run technical audits quarterly. New issues appear as content changes.
Write a robots.txt and XML sitemap strategy for a [business type] with [describe structure]. What to block and why, sitemap structure, update frequency, and priority values.
Tip: Block non-essential pages to preserve crawl budget.
Diagnose Core Web Vitals issues. Scores: LCP [X], INP [X], CLS [X]. Site built on [platform]. For each failing metric: cause, common fixes, priority, and expected improvement.
Tip: LCP is usually fixed by optimizing the largest above-the-fold element.
Create a redirect strategy for migration from [old structure] to [new structure]. Provide: mapping logic, sample configuration (htaccess or next.config.js), testing procedure, and rollback plan.
Tip: A botched redirect strategy can destroy years of SEO value. Map every URL.
Write an hreflang implementation plan for [languages/regions]. Include: tag structure, regional vs language targeting, common mistakes, placement method, and testing procedure.
Tip: Hreflang errors are extremely common. Use the sitemap method for large sites.
Optimize crawl budget for a [site type] with [X] pages. Identify: pages wasting crawl budget, solutions (canonical, noindex, parameter handling), and priority implementation plan.
Tip: Faceted navigation on e-commerce sites is the #1 crawl budget killer.
Create an image SEO guide for a [business type]. Cover: format selection (WebP, AVIF), compression targets, responsive images (srcset), lazy loading, CDN setup, and image sitemap. Include code.
Tip: Images are often the largest page elements. Optimizing them gives the biggest performance win.
Build a JavaScript SEO strategy for a [framework] app. Address: SSR vs CSR for SEO, dynamic rendering, JS-dependent content, link crawlability, and testing with URL inspection tool.
Tip: Google can render JS but with delays. Critical content should be in initial HTML.
Content Optimization
Analyze this content and create an optimization plan for [keyword]. Current position: [X]. Content: [paste/describe]. Identify: gaps vs top pages, sections to expand/cut, freshness updates, and media to add.
Tip: Updating existing content that already ranks page 2-3 is often faster than creating new content.
Write an SEO content brief for [keyword]. Include: target word count, required H2 sections, questions to answer, entities to mention, internal/external links, and ideal format.
Tip: SEO briefs aligned to what's already ranking ensure you cover minimum requirements while adding unique value.
Create a featured snippet optimization strategy for [keyword]. Current snippet type: [paragraph/list/table]. Write: optimized content to win the snippet, concise answer (40-60 words), and ideal page structure.
Tip: Featured snippets typically pull from 40-60 word answers immediately after a question heading.
Optimize this content for Google's AI Overview / SGE. Topic: [topic]. Create content that: provides authoritative answers, is structured for extraction, cites sources, and adds unique perspective AI summaries would reference.
Tip: AI overviews cite content with unique data, expert perspectives, and clear structure.
Create a content consolidation plan for a blog with [X] posts. Identify: keyword cannibalization, thin posts under 500 words, outdated posts, and merge opportunities. Action for each: update, merge, redirect, or delete.
Tip: Content pruning often improves site-wide rankings by removing thin content.
Write an E-E-A-T improvement plan for a [business type] in [niche]. Address: Experience signals, Expertise signals, Authority signals, and Trust signals. 5 specific actions for each.
Tip: E-E-A-T is especially critical for YMYL topics like health, finance, and legal.
Create a topical authority building plan for [topic cluster]. Identify: pillar content, 15-20 supporting articles, publishing sequence, interlinking structure, and authority measurement approach.
Tip: Topical authority is built by comprehensively covering a topic, not one or two articles.
Optimize this product page for SEO while maintaining conversion focus. Product: [describe]. Balance keyword optimization with persuasive copy. Add: FAQ schema, product schema, and review schema recommendations.
Tip: Product page SEO balances search visibility with conversion rate. Never sacrifice clarity for keywords.