48 ChatGPT Prompts for Copywriting

Write 25 headlines for [product/service] targeting [audience]. 5 formulas x 5 each: How-to, Number + benefit, Question, Command + benefit, Testimonial-style. Key benefit: [describe]. Mark emotional trigger.

Tip: Headlines using specific numbers and benefits consistently outperform clever or vague ones.

Write 10 sales page opening hooks for [product] to [audience]. Different techniques: story, statistic, bold claim, question, metaphor, enemy, future vision, pain agitation, social proof, contrarian. 2-3 sentences each.

Tip: Test multiple hook types. Different audiences respond to different triggers.

Create 10 email subject lines with matching preview text for selling [product/service]. Each pair should complement: subject creates curiosity/urgency, preview adds a second layer.

Tip: Subject and preview text should complement, not repeat.

Write 10 value propositions: 'We help [audience] achieve [outcome] by [mechanism] without [objection/pain].' Pick the strongest 3 and expand into 2-sentence homepage versions.

Tip: This formula forces clarity that generic taglines lack.

Generate 15 power words for selling [product category] to [audience]. For each: the word, emotional response, and example sentence. Organize by: urgency, exclusivity, trust, curiosity, desire.

Tip: Use power words strategically in headlines and CTAs, not scattered randomly.

Write 10 fascination bullets for a [product] sales page. Each hints at a valuable insight without giving the answer. Use: 'The [counterintuitive thing] that [surprising result]' and similar formats.

Tip: Fascination bullets create information gaps only buying can close.

Create 8 CTAs at different sales page stages: above fold, after problem section, after social proof, after demo/features, after pricing, after FAQ, and final close. Primary button text and supporting line each.

Tip: CTAs should escalate in commitment from 'Learn More' to 'Start Now.'

Write 10 guarantee statements for [product/service]. Include: money-back with different timeframes, performance guarantees, satisfaction guarantees. For each: the guarantee and 1-2 sentences making it credible.

Tip: Specific guarantees ('60-day money-back, no questions') convert better than vague ones.

Write a complete sales page for [product] at [price] targeting [audience]. PAS framework: Problem, Agitate, Solution. Include: headline, subheadline, problem, agitation, solution, benefits, social proof, FAQ, guarantee, and CTA.

Tip: The agitation section is where most sales pages are too weak. Make inaction's cost visceral.

Write the Problem and Agitation sections for [product] targeting [audience]. Pain point: [describe]. Use specific scenarios. Name the emotions. Quantify the cost in time, money, or missed opportunities.

Tip: Use exact language your customers use, from reviews, tickets, and interviews.

Write a Benefits section: 6 benefits using: benefit headline, 2-3 sentence description connecting feature to outcome, and 'what this means for you' sentence each.

Tip: Always finish with 'which means you...' to find the real benefit.

Write a social proof section: 3 detailed testimonials (realistic with specific results, names, titles), 'featured in' section, 2 case study summaries, and statistics block. Each addresses a different objection.

Tip: Strategic social proof addresses the top 3 reasons people don't buy.

Create a sales page FAQ with 8 questions representing buying objections disguised as questions. Each answer: acknowledge concern, address directly, pivot to benefit.

Tip: Sales page FAQs should be objection-handling in disguise.

Write the closing section: summary of everything they get (stack value), price with context, guarantee, urgency, final emotional appeal, and CTA. Make not buying feel like the risky choice.

Tip: The close should make total value feel so much greater than price that buying is logical.

Write a 'Who This Is For / Not For' section for [product]. 5 ideal customer characteristics and 5 who shouldn't buy. Honest and specific.

Tip: The 'not for' section paradoxically increases conversions by building trust.

Write an 'About the Creator' section. Founder: [describe]. Include: relevant story, credentials, why they care about this problem, and personal touch. Relatable, not boastful.

Tip: Answer 'why should I trust this person to solve my problem?' not 'look at my accomplishments.'

Write 5 Facebook/Instagram ad variations for [product] targeting [audience]. Each: primary text (under 125 chars), headline (under 40 chars), description, CTA button. Mix: direct response, curiosity, social proof, pain, benefit.

Tip: Facebook primary text gets cut after 125 characters on mobile.

Create 5 Google Search ad variations for keyword [keyword]. Each: 3 headlines (30 chars), 2 descriptions (90 chars), and extensions. Include keyword naturally, highlight USP, include CTA.

Tip: Include the search keyword in at least the first headline for quality score.

Write 5 LinkedIn ad variations for B2B [product] targeting [job title]. Formats: single image, carousel, conversation ad. Business outcomes, not features.

Tip: LinkedIn ads referencing role-specific challenges perform best.

Create YouTube pre-roll scripts: 15-second and 30-second. 15s: hook in 3 seconds, value prop, CTA. 30s: hook, problem, solution, proof, CTA. Viewer can skip after 5 seconds — front-load value.

Tip: The first 5 seconds determine if your YouTube ad gets watched.

Write 10 retargeting ad variations for people who visited [pricing/product/cart page] but didn't convert. Address the likely objection. 3 urgency, 3 social proof, 2 incentive, 2 FOMO.

Tip: Retargeting copy should address the specific objection for that page.

Create A/B test variations for this ad: '[paste]'. For each element (headline, body, CTA), write 3 alternatives testing a specific hypothesis. Explain what each tests.

Tip: Only test one element at a time to know which change drove the result.

Write 5 native advertising headlines/intros for [product] blending with editorial on [publication type]. Feel like genuine articles, not ads. Promise value, hook with story/insight before the product.

Tip: Native ads providing genuine editorial value before mentioning product outperform immediate pitches.

Create an ad creative brief for a [objective] campaign. Include: target audience, key message, tone, visual direction, headline/copy options, CTA, and success metrics.

Tip: Great briefs constrain creativity in the right places while leaving room for execution.

Develop a brand voice guide for a [business type] targeting [audience]. Define: 3-4 voice attributes with do's/don'ts, vocabulary to use/avoid, example sentences showing brand voice vs generic, and channel-specific guidelines.

Tip: The most useful guides include side-by-side 'this, not that' examples.

Write a brand messaging framework. Include: positioning statement, tagline (3 options), elevator pitch (30s), value propositions for 3 audiences, key messages hierarchy, and proof points.

Tip: Every piece of copy should trace back to this messaging framework.

Rewrite this copy in 5 brand voices: Apple-minimalist, Dollar Shave Club-irreverent, Patagonia-mission-driven, Salesforce-enterprise, Duolingo-playful. Original: [paste]. Explain changes.

Tip: Studying how different brands say the same thing reveals the mechanics of voice.

Create a competitor messaging analysis: [your company] vs [3 competitors]. For each: positioning, value prop, voice, claimed differentiators, and messaging gaps. Recommend positioning.

Tip: Identify the one dimension where you can clearly win and make it your primary message.

Write microcopy for a [product type] app. Include: empty states, error messages, success messages, loading states, onboarding tooltips, and confirmation dialogs. On-brand, helpful, anxiety-reducing.

Tip: An error message that says 'Oops, something went wrong' teaches nothing. Be specific.

Build an objection-handling copy bank for [product]. Top 10 objections. Each: the objection as customers say it, underlying fear, 1-sentence ad response, 2-3 sentence email response, and full paragraph for sales pages.

Tip: Build from real customer conversations, not assumptions.

Write a brand story following StoryBrand: customer is hero, brand is guide. Define: hero (customer), their problem (external, internal, philosophical), guide (brand with empathy + authority), plan, CTA, success, and failure to avoid.

Tip: In brand storytelling, the customer is always the hero. Your brand is the guide.

Create a messaging matrix for a [product] launch across: website, email, social (per platform), PR, sales collateral, in-app. For each: adapt core message to format, write copy, ensure consistency.

Tip: Consistent messaging doesn't mean identical copy. Adapt to each channel's norms.